The week-long publishing course held at IIMA campus in early 2013 is specially designed for CEO's and senior managers within the publishing sector and affiliated industries. It provides industry leaders the opportunity to learn about market mechanisms prevalent in this industry, imparts new business strategies in order to face the challenges of tomorrow and offers leaders a platform to exchange views and experiences with their peers in a friendly environment. The subjects covered by the management development programme for publishers include: • Strategy and business environment • Customer and corporation • Leadership and change management • Innovation, IPR and protection • Financial management and control
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