Swastik Paua Factory Umreth, Anand, Gujarat

1.1 Introduction Rice flakes are prepared from paddy. It is also popularly known as "Poha". It is a fast moving consumer item and generally eaten as breakfast item. It can be fried with spices and chilly to make hot and tasty food item or milk or curd is mixed with it and then eaten. It is also used in large quantities for making 'Chevda' (a farsan item) and many caterers use it for thickness of gravy. Since it is made from paddy, it is easily digestible. Most of its preparations can be made at a short notice and hence bulk of the households stores it on regular basis. With proper storage, its shelf life is 2-3 months. This is a common product and can be produced anywhere in the country.