Cloutlearn Indira Nagar, Bangalore, Karnataka

The term “Digital Marketing” is self explanatory. It is the process of marketing an event , product , idea , person, goods , services or information through various digital devices in a digital medium like internet .Nowadays, the entire world is profoundly dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on irrespective of the industry involved. As this dependence is continuously growing , a new skill sets has taken birth leading to the requirement of more marketing and technical knowledge among the professionals and ultimately creation of new jobs.

Cloutlearn provides excellent training for Search Engine Optimization (SEO). The course prepares professionals who optimize web pages to make them easily available in the search engines like Google, Bing etc. The course enables its students to understand how can one optimize a website for search engines and answer several questions related to SEO and how can people differentiate between a ‘good’ SEO advice from ‘bad’ or a harmful SEO advice. The course provides a detail about why people must care about SEO. Join us at Cloutlearn to learn not only the basics of SEO but also about the practical strategies for optimizing a site for organic search traffic.

Generally, in PPC marketing your ads are displayed on other websites and if a user clicks on it ,the advertiser has to pay fixed rate for each click. It is also known as cost per click marketing. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. The hidden motive behind PPC is to drive more and more traffic to your website and generate more leads converting them into sales eventually. It is an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales.

Online reputation management focuses on everything about the brand of the company in the online community. Management of reputation is of utmost importance if it has been hampered in the past. Cloutlearn will successfully outline in this course the various processes involved in maintaining the reputation. It will educate the students about the cleaning stage and its effect on the company. We highlight the importance of online reputation management and why it is necessary to appoint a manager in the very beginning and not after the damage has already been done. Online reputation management is not damaging control rather it attempts to establish the online brand foundations. Online reputation enables to make the company secure a suitable position in the industry irrespective of the negative reviews provided by the customers. We provide an in-depth knowledge and the strength of an online reputation manager in maintaining the position of a particular company or brand.

Social media has turned out to be an extremely vital marketing channel for all the businesses irrespective of their size. Cloutlearn provides social media marketing course. A great social media strategy is never set in stone. It requires constant work in progress that transforms whenever required. Cloutlearn offers an opportunity to its students to create strategies and allows them to start optimizing in the course of growing and learning more about the audience and business. We suggest our students to re-evaluate the outcomes of the marketing efforts. As social media marketing is one of the major marketing efforts these days, Cloutlearn provides its students with all the technical details along with the do’s and don’ts of it.

Talking about the entire Digital Spectrum, content has always been the king. Content is what is retained by the audience .Content is not only limited to text; Images or videos. You can also learn how to create attractive Viral Contents and infographics. India is a content consuming nation and henceforth content marketing helps in attracting the target audience to a particular website which ultimately gets converted into sales. Content Marketing deals with creating a unique content for the website which resonates with your brand’s voice and ideas.

Google analytics helps us understand where the visitors are coming from to a website, their behaviour, and your Webpage performances. It also helps us to track and measure return on investment of various marketing campaigns converting it into more leads, higher sales conversion and increased brand awareness. Google Analytics is one of the pre-dominant aspect of digital marketing. In CloutLearn, you will learn how data from web analytics can be used for marketing campaigns, conversion tools, segmentations, which can result in quadruple sales.

Lead generation is the process of creating a system in which you can enhance your sale’s productivity and efficiency. In simple terms it is done to generate consumer’s interest or inquiry about a product or services for a business You can easily identify your target customers and give your Sales people the tools to turn them into potential or loyal customers by making the sale. It is one of the most significant part of marketing ventures.

PPC Marketing. Mobile App Marketing. Affiliate Marketing.

Emails can also act as a way to promote products and services to potential or current customers. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is also a great way to match with current market trends and technology. it remains one of the best marketing platform when it comes to communication and sales conversion. At CloutLearn, we will teach you various techniques of email marketing and how to overcome the major challenges that most of the marketers face, i.e., reaching the inbox of the customer and hence realize the true potential of email marketing.