Introduction To Digital Marketing 2 Website Architecture 3 Wordpress - Complete website development 4 Creating Surveys and Knowing Market Needs 5 Finding Persona Of Business Leads 6 Key Words Analysis 7 Target Audience 8 Competitor Analysis 9 SEO (Search Engine Optimization) 10 On-Page Seo 11 Off-Page Seo 12 White Hat – Black Hat – Grey Hat SEO 13 SEM ( Search Engine Marketing ) and Google My Busienss Page and Postings 14 Google Adwords 15 CAMPAIGN SETUP 16 CPC, CPM, CTA, CPA 17 Mobile Marketing