Kumar Aminjikarai, Chennai, Tamil Nadu

With all the large platforms like Google and Facebook offering CPC and CPA based advertising models, most marketers have outsourced their acquisition challenges to their digital agencies many of who also work on variable compensation basis.

With increasing prevalence of audience data on digital media, it is becoming progressively easier to re-target consumers and to drive effectiveness. Many marketers however are yet to explore these new areas of digital marketing. It requires a marketing partner who understands not just digital and mobile media, but also data and marketing precepts to help you with your Digital & Mobile marketing in this day and age.

Advocates are strident about how powerful inbound marketing is, and how brands which have spent years marketing to their target audiences, are all suddenly foolish for investing in brand strategies! While we can safely discount the rhetoric around inbound marketing, the fact remains that as advertising costs go north, it is imperative for brands to invest in methods to earn rather than buy attention. And that is exactly what inbound marketing does.

At Xerago, we believe that there are three kinds of brands in the world introverts that don't engage with their customers, extroverts that monopolise customer conversations, and socioverts that actively engage in social conversations. There are a number of introvert brands that we are all aware of which just do not engage with their customers on social media, regardless of the negative brand impact.

While the operational requirements of having an updated portal is quite challenging, most CMOs have the problem cracked to some extent, though it is still reasonably common to stumble across portals that have outdated information, errors of omission and commission, and other issues.

When it comes to content migration and implementing a new Content Management System, Xerago’s team of experts can take a tough messy job and deliver it with precision, accuracy and finesse.

When your customers are informed and evolved, and they engage with your business through a range of touchpoints, channels and media types it needs complete Enterprise Marketing Management Solutions to manage this. Xerago’s team of experts offer a range of Consulting Services that can take care of your diverse and complex requirements.

In this day and age, it seems that every other outfit offers website maintenance services. But managing a website’s design or content or development requires a special set of skills – from knowing and understanding your audience and its needs, to paying attention to every detail, it takes both expertise and commitment to really make it work. Statistics tell us that a visitor decides if the web experience is worth it or not within the first 20 seconds – making it absolutely vital for a business to create a great impression and grab a customer’s attention from the word GO!