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What is website design and development? Web design and development is an umbrella term that describes the process of creating a website. Like the name suggests, it involves two major skill sets: web design and web development. Web design determines the look and feel of a website, while web development determines how it functions.

Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/digital marketing that focus on social networking services.

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.