India is often considered as having one of the richest traditions in jewelry design. However there are literally 1000s of sites here that sell virtually the same thing. We decided to draw upon our cross-cultural heritage to come out with a collection of fashionable fusion jewelry that incorporate the traditions of both the East and West. Although inspired by Indian traditions, most of our range cannot be considered traditionally Indian. Our target audience is not the traditional woman whose style is intended to show much gold her man can afford, rather the modern woman who believes that she is and makes her own style.
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