Market Research
As mentioned before Impetus team has its test and tried capabilities of conducting more than 15 lacs survey per month. Impetus has trained professional for B2B, B2C research Impetus has a trained and seasoned professional conducting all types of quantitative research such as brand tracks, communication research, advertising research, customers satisfaction research and many more.. Impetus has well equipped with central location test [ CLT ] in all formats i.e. pen and paper, CAPI both offline and online. Impetus has a dedicated team with expertise in product placement studies. Impetus is equipped of conducting Market Research in all methodologies i.e. Pen and Paper [PAPI], Computer Assisted Personal Interview [ CAPI ] , Computer Assisted Telephonic Interview [ CATI ], Web Assisted Interviews etc. Conducting interviews on Tab Impetus is well versed with using the latest technology for conducting research and data collection and sampling and quality monitoring such as GPS etc. Impetus has its extra ordinary expertise in qualitative segments. Impetus team has conducted many such qualitative research in various formats as follows: Focus Group Mini Group Triads Dyads In-depth Interviews Ethnography Market Emersion Impetus has the exposure of conducting the above qualitative research in various methodology such as … Face to Face Focus Groups such as Face to Face [traditional way] Online through bulletin Boards Using social media such as Face Book Live Video Streaming Telephonic In-depth-Interview Impetus has started online panels recently and have some tie-up with many others partners not only in India but some of the Asia Pacific countries. The various segments of online panel which Impetus has have so far are as follows: High Segments Car Owners Upper End Lap top owners Doctors International Travelers HNI
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