Marketing Books Dealers in Delhi

PRINCIPLES OF MARKETING By KAPOOR NEERU

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1 Piece(s) (MOQ)

• Price: 275.00

We offer PRINCIPLES OF MARKETING By KAPOOR NEERU. Marketing is an essential business activity therefore it is necessary for students to understand its basic concepts and strategies. The book has been written with the objective of providing students with the latest information on various marketing strategies in an organised and simplified format. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The subject matter has been presented in a simple and lucid manner. The text, supported with a variety of illustrations and diagrams, enables students to understand and grasp concepts easily. Each chapter begins with the learning objectives to provide a bird�s eye view of the content. At the chapter-end, a summary is provided in bullet points to help students conceptualise and recapitulate the chapter quickly. Various objective and subjective type questions are provided to help students to test their knowledge and understanding of the topics before moving on to the next concept. Inclusion of case studies and examples of corporate sector provide a practical orientation to the text and help students to understand concepts in context of real-world situation. Audience The book is positioned for the undergraduate students of commerce, arts and management. However, it can also be recommended to postgraduate students of commerce (M.Com.) and management (MBA and other PG Diploma courses).Companion Website: http:phindia.comneerukapoorREAD MORE

Marketing For Beginners Book

250 Per Piece

1 Piece(s) (MOQ)

• Book Name: Marketing For Beginners
• Language: English
• Author: BITTU KUMAR
• ISBN Number: 9789381588574
• Size: 5.5 X 8.5 Inches
• Weight: 204 Grams

marketing book

590 Per Piece

1 Piece(s) (MOQ)

• Features: helps students master modern marketing principles and practices, Written by today's best-selling marketing author team, An organizing customer value framework introduced in the first chapter
• Item Code: 9788131706916

Green Marketing Book

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• Editors: Dr. A. Jesu Kulandai Raj
• ISBN: 978-93-82880-04-2
• Pages: xx+280
• Book Size: 8".11"
• Year of Publication: 2013

Sales Promotion And Marketing Communication Book

900 Per Piece

• Binding: Hardbound
• Author: Edited by Dr. S. K. Mittal
• ISBN: 978-81-8220-214-6
• Edition: 1st
• Year: 2009
• Publisher Name: Global Vision Publishing House

Philosophy Of Marketing Book

73,500 Per Piece

• ISBN: 9781446274910
• Author: Mark Tadajewski, John O'Shaughnessy, Michael Hyman
• Volume One: Historical and Philosophical Overview
• Volume Two: General Theory and the Realism versus Relativism Debates
• Volume Three: Alternative and Multiple Paradigms
• Volume Four: Rethinking Concepts
• Volume Five: Consumer Studies

Careers In Retail And Marketing Mgmt Books

99 Per Piece

• Package Dimensions: 21.4 x 13.8 x 0.8 cm
• Book Name: Careers In Retail And Marketing Management
• Language: English

contemporary indian cases in marketing books

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contemporary indian cases in marketing books, international marketing books

Integrated Marketing Communications Book

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Integrated Marketing Communications Book, Advertising & Personal Selling Book

Marketing Forms and Strategies

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Marketing Forms and Strategies, Capital Market and Financial System in India

Fashion Marketing Designing Books

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Fashion Marketing Designing Books, Creative Advertising Book