New Delhi Institute of Management Tughlakabad, Delhi

The Post Graduate Diploma in Management (PGDM) is a 2-year, Full Time course that is Approved by the All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India. The Programme provides in-depth understanding of key functional areas of Business and nurtures overall personality and Managerial excellence. Operating on fundamentals that built the best business schools in the country, the program focuses on integrated development of individual and collective spirit, to enable the students in effectively adapting to the realities of the corporate world and proactively responding to the challenges arising in the globally changing environment. This course at NDIM was also granted MBA equivalence from AICTE in 2008 and Accreditation by ASIC, UK since 2014. The PGDM students at NDIM have the unique advantage of Graduating with a Dual Specialization, which multiples their career opportunities manifold. The two-year course comprises of four semesters. The first semester focuses purely on building a solid foundation in all areas of business management. The second semester has a mix of core (fundamental) papers as well as an introduction into the chosen specialization areas. The last two semesters completely focus on Specialization and Integration with global developments in different areas of management. In between the semester breaks, the students also pursue a summer internship, winter internship as well as live projects with the Industry.

Marketing has always been one of the extremely popular career destinations for management students. This discipline offers career choices in a wide variety of industry verticals like consumer marketing, business to business marketing, marketing research, direct marketing, public relations, services marketing, branding, dealer sales, product management, advertising, event management, social media marketing, digital marketing and innumerable other verticals. Arguably the key to success behind every activity, product and service lies in its marketing plan, marketing strategy and marketing manpower. Ndim recognizes this fact and is therefore widely known for its marketing specialization. The pgdm (marketing) at ndim is a 2-year, full time course that is approved by the all india council for technical education (aicte), ministry of hrd, govt. Of india. The course was also granted mba equivalence from aicte in 2008 and accreditation by asic, uk since 2014.

globalization, de-regulation, mergers, acquisitions, changes in taxation laws, trends in start-up funding and valuations, competition from e-commerce, rapid technological innovations, rise and fall of regimes, increasing public expectations and improved standards of living are forcing every business, small or big, to rethink its business strategies on a continual basis. in the ever-changing business environment, finance professionals are constantly exploring new strategies to bring greater value to their organizations. finance executives today have to think much beyond their traditional roles of financial book-keeping, audits and regulatory reporting. their role has become much more dynamic, challenging, comprehensive, intellectually satisfying and financially rewarding. pgdm finance at ndim is an intensely structured, industry vetted programme where the students have the option to pursue up to 12 contemporary electives and build deep expertise across diverse financial verticals. the financial sector in india is poised for a high trajectory growth, opening up multiple opportunities in almost every field and ndim students are comprehensively prepared for managerial and leadership roles in this growing field. the pgdm (finance) at ndim is a 2-year, full time course that is approved by the all india council for technical education (aicte), ministry of hrd, govt. of india. the course was also granted mba equivalence from aicte in 2008 and accreditation by asic, uk since 2014.

Operations & supply chain management is at the heart of wealth creation for businesses, value for customers and improvement in the living standards of citizens of every country. Operations managers are responsible for production and services in an ethical and environmentally responsible manner while being responsive to the expanding market expectations. Supply chain managers manage movement of materials, information and transfer of funds to every nook and corner of the world. Organizations need to have efficient internal processes and it is critical for them to be able to link their processes to their customers and suppliers to have highly competitive supply chains. The mission of this specialization at ndim is to provide a comprehensive framework for addressing operational and supply chain issues in a global environment. It equips the participants with concepts, tools, methods and skills that help them learn how to produce and distribute products and services profitably. Students are able to design and manage a supply chain immediately after completing this programme. Operations & supply chain management specialization is unique at ndim as it builds the concepts of a supply chain from the ground up. It starts with analysis of business processes and how these relate to the overall operational goals of an organization. It then proceeds to illustrate as to how these processes are integrated to form supply chains and how they can be managed to obtain efficient flow of materials, information and funds, thus reinforcing the concept that supply chains are only as good as the processes within and across each organization.

In the modern era, market communication practices and strategies have undergone a dramatic change. Companies diversifying their operations globally have to constantly customize their market communications and adapt them to appeal to the local markets. Cross cultural challenges induced modifications in advertising & corporate communications have made the industry more challenging and hence more rewarding for the professionals with the right skill set. Ndim students from this specialization are engaged in designing integrated marketing communications for top organizations. Multinational companies are adopting rigorous advertising and brand management programmes. The role of media management has gathered significant prominence, contemporary media gradually replacing the traditional and ancient media segments, traditional advertising efforts getting replaced with innovative digital advertising programmes. This has gathered substantial momentum triggered by increasing penetration of internet connectivity across the globe. Effective media management, mastering nuances of e-commerce and digital advertising campaigns are the new mantras of marketing for facilitating business success. As companies are increasing investments in pursuing digital marketing campaigns and effectively managing their communications, media conglomerates are seeking more trained mba professionals for coping with the transformation. Media management is a highly sought-after specialization at ndim. Some of the elective courses studied under this programme include advertising and brand management, digital marketing, advanced corporate communications, campaign management, media planning and lab production work.

Growing forces of liberalization, privatization, global trade wars and expansionism have substantially intensified competition and companies need to rise to international standards in order to survive and grow. Saturation of domestic markets is compelling companies to enter international markets aggressively for hedging business risks, capturing sizable market shares and adding value to their stake holders. India is considerably globalized as fiis are driving capital markets, businesses, trade & commodities. Fdi norms have been eased for encouraging investments in several sectors. Given the indian aspiration of becoming a usd 5 trillion and usd 10 trillion economy in the near future, a deep understanding of ib fundamentals, its guiding principles, impact, consequent challenges and the ability to devise effective solutions are becoming a must for every business student. International business is a highly popular specialization and involves application of concepts pertaining to diverse business functions beyond national boundaries. The course at ndim equips students to analyze developments taking place across international markets, understand industry’s global best practices, develop international business strategies, gain knowledge of tools for formulating investment decisions, identify methods of hedging risks associated with market volatility, formulate trade strategies & execute export operations, proactively address real life business situations and achieve milestones against set objectives. Students pursuing international business as a specialization choose from a wide range of elective modules including international marketing logistics, managing cross cultural challenges & business negotiations, global business management, risk and insurance in foreign trade, foreign exchange management, export import management and international taxation.

the famous quote of narayana murthy, old but classic, aptly signifies the importance of the one resource that can’t be replicated or easily replaced, humans. thus, human resource management becomes, one of the most important pillars in the success of any corporation. the hr challenge becomes even bigger when organizations expand across the world, thereby integrating people from different regions and cultures, with diverse labour & compensation laws while trying to maintain their original organizational work culture and uniform compensation structure. equally big challenges come up in the case of merger and integration of one mnc with another. people management is thus the cornerstone of the success of any large organization. it is the human resource department’s responsibility to manage, reinforce, motivate, appraise and bring change in organizations. many big organizations have more than one department of hr or rather the umbrella department of hr being augmented with additional cells like leadership development, training and development, organizational development, compensation & benefits and labour relations to name a few. off late there has been a lot of emphasis on developing assessment centres, augmenting organizational development interventions and in turn understanding organizational culture and dynamics in a more refined manner.

in the ever-changing business environment, finance professionals are constantly exploring new strategies to bring greater value to their organizations. finance executives today have to think much beyond their traditional roles of financial book-keeping, audits and regulatory reporting. their role has become much more dynamic, challenging, comprehensive, intellectually satisfying and financially rewarding. the finance specialization at ndim is an intensely structured, industry vetted programme where the students have the option to pursue up to 12 contemporary electives and build deep expertise across diverse financial verticals. the financial sector in india is poised for a high trajectory growth, opening up multiple opportunities in almost every field and ndim students are comprehensively prepared for managerial and leadership roles in this growing field. experiential learning through business simulation labs provides an additional advantage to ndim students. this lab gives students the ability to sharpen their trading and analytical skills in a live market situation using the same software and tools that are used at most of the trading floors. the lab provides hands-on real world training in financial securities, derivatives, commodities, foreign exchange trading and equips students to compete for the finest jobs and entrepreneurial opportunities globally.

Information technology drives innovation and innovation and knowledge of latest tools are essential for the success of every business and organization. It is hard to imagine any business that can run without a sound base of information technology. It has become a vital and integral part of every business plan. From multi-national corporations which maintain mainframe systems, databases and servers to small businesses that own a single computer; it plays an important role everywhere. Whether it is communication, inventory management, data management, management information systems, customer relationship management, use of information technology in one or the other form is a must in every business with the world going hi-tech in a big way. Demand for management professionals having sound it skills is increasing, especially in the high compensation sectors. Ndim students are trained with finest technological skills to add to their operational competence and hence excel in the professional and the corporate world. The it curriculum is regularly updated in consultation with the end user recruiters. Hands-on learning of latest technological tools is the key to future prospects of ndim students as they are groomed at tableau, power bi, ms office, advanced ms excel, smac, industry 4.0 technologies, 3d printing, block chain technology, artificial intelligence, cloud computing, internet of things, virtual reality, augmented reality, mixed reality, system integration technology, enterprise information system- scm, crm, erp, management information systems and e-commerce.

Going digital is no longer just an option but rather a necessity. Digital is the present and going further, probably digital is 100% of the future. India’s digital advertising market is expected to grow at a cagr of almost 32% to rs 19,000 crore approximately in the next year or two. The increasing internet penetration and addition of another 200-300 mn internet users in the next couple of years will create huge opportunities for marketers to reach out to untapped audiences. Digitization is an omnipotent tool and one of the biggest strengths for a developing country like india. In our large and culturally diverse country, increasing popularity of internet enabled smart phones and government programmes like digital india have put digitization on fast track even in villages. The overall impact of these government initiatives plus social trends is resulting in rapid growth of e-commerce as well as manifold increase in employment opportunities of digitally skilled workforce. The emerging digital world has created innumerable opportunities for entrepreneurship as digital businesses not only require less initial capital but are also more suitable for home based business formats. No wonder e-businesses are playing a major role in startup india and are creating powerful opportunities for women, physically challenged and the youth who operate from homes or are based out of small cities and villages of india. Ndim is among the pioneers in the country in launching a full specialization in digital marketing in its pgdm (mba). The curriculum has been developed by industry experts and uses skill-based pedagogy for delivery. Faculty members comprise of senior professionals from the digital marketing industry and are known for their expertise in their sub-domains of digital marketing. Good grasp of digital tools and their applications has become the basic expectation of every recruiter and a must for every entrepreneur.

Data is the new oil and the new gold. Prime minister shri narendra modi, while addressing a crowd of more than 50,000 people at the grand ‘howdy, modi!’ event in houston, usa in sep 2019, used these words and reiterated that india was in a strong position to lead the world in the industry 4.0 revolution, which relies on big data analytics and digital technology. Data is growing faster than ever before and by the year 2020 about 1.7 megabytes of new information will be created every second for each human being on the planet. Research suggests that every second we perform 40,000 search queries on google alone, which makes 1.2 trillion searches per year. The data is multiplying in every business and every aspect of life at a phenomenal rate. Our ability to analyze this data must keep pace with the speed of data generation. Businesses of all sizes, large and small, will soon have to use some or the other form of ‘data analytics’ to plan the sustainability and growth of their organizations. Mckinsey estimates that in the u.s. Alone there will be a shortage of 140,000 to 190,000 people with deep analytical skills and 1.5 million more managers and analysts to analyze big data and make decisions thereon. Expertise in business analytics has emerged as the essential requirement of all future managers and business leaders.