Employer Branding Services

What is Employer Branding and how does it matter? Employer branding is one of those terms that gets thrown around a lot in recruitment.There are plenty of blog posts and articles out there which talk about employer branding and how companies can improve their brand. However, the big question is why is employer branding so important? Employer branding initiatives take time (which most HR and recruitment professionals don’t have an abundance of). So, to get buy-in for employer branding, you need to know the exact value it can bring to your business. What are the tangible benefits of having a strong employer brand? And what are the negative consequences of ignoring employer brand development altogether? 1. A great employer brand can make up for lower remuneration Do you find yourself often losing out on talent because you don’t have the budget to match your competitors’ salaries? While you might not have a huge salary and bonus package to be able to offer your candidates, a strong and appealing employer brand can help to win them over. Jobseekers look for more than just remuneration when applying for a role; if your company has a positive reputation as an employer, this can help to give you the edge in a competitive market. Make sure that your values are communicated within your job adverts and on your careers site, as well as any lifestyle benefits, such as flexible working. Remember that money isn’t everything to candidates. 2. It can help you to retain your employees A developed employer brand that’s communicated clearly within the recruitment process means that employees will know exactly what to expect when they start within your business. If you don’t communicate your employer brand or set unrealistic expectations of yourself as an employer, candidates might feel confused or misled.

Employer Branding, Custom Business Card, Packaging Labels, book covers

At KNR, we take complete cognisance of the importance of a brand’s image and the need to constantly work at improving it. KNR’s Employer Branding Services team adapts and moulds itself to make sure you are present on all the relevant digital platforms. Due to the evolving nature of Internet use, a website alone is not sufficient to promote most brands. To maintain a web presence and brand recognition, companies like yours need to use a combination of social tools such as Google Maps, Facebook, Twitter, LinkedIn, Flickr, Glassdoor, Youtube, and Pinterest, as well as cultivating a brand presence on mobile apps and other online databases. Not only be visible, but brands must also monitor online discussions around itself, and analsye its overall online footprint. Our Social Media Strategists meticulously craft content for official pages of organisations on LinkedIn & Facebook so as to attract a strong fan following. They further continue to engage the fans to viral the brand image amongst the connections of the fans. It is not only the consumers of the brand that we engage, but we also strike a conversation with the existing employees and prospective talent. We create a virtual aura of the organisation on social media with regards the work culture; life at the organisation; welfare benefits for employees; invitation of fresh talent; information about current openings, etc. This helps to make social media as an extended HR function in the virtual world and drive the real objectives of the organisation to build a strong workforce. In addition, our team leverages the strength of the in vogue Corporate Twitter handles by using it as an innovative medium to conduct CRM activities and address the issues of consumers. It also acts as a quick and relevant medium to invoke the interest of new talent and attract them to join the organisation.

Employer Branding improving work culture SERVICES, Talent Assessment Services

Employer Branding & Image Building, Recruitment, Need Based

Employer Branding, career management services, strategic planning

Employer Branding

Employer Branding Services

Employer Branding, Best Job portal in India, workindia free job posting

Employer Branding Services