Marketing Books Dealers

• Price: 275.00

We offer PRINCIPLES OF MARKETING By KAPOOR NEERU. Marketing is an essential business activity therefore it is necessary for students to understand its basic concepts and strategies. The book has been written with the objective of providing students with the latest information on various marketing strategies in an organised and simplified format. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The subject matter has been presented in a simple and lucid manner. The text, supported with a variety of illustrations and diagrams, enables students to understand and grasp concepts easily. Each chapter begins with the learning objectives to provide a bird�s eye view of the content. At the chapter-end, a summary is provided in bullet points to help students conceptualise and recapitulate the chapter quickly. Various objective and subjective type questions are provided to help students to test their knowledge and understanding of the topics before moving on to the next concept. Inclusion of case studies and examples of corporate sector provide a practical orientation to the text and help students to understand concepts in context of real-world situation. Audience The book is positioned for the undergraduate students of commerce, arts and management. However, it can also be recommended to postgraduate students of commerce (M.Com.) and management (MBA and other PG Diploma courses).Companion Website: http:phindia.comneerukapoorREAD MORE

• Country of Origin: India
• Size: Standard
• Type: Business Book
• Material: Paper
• Application: Business Use
• Feature: Good Quality

100 business projects and Marketing Malayalam book published by Nyna Books

We offer Agricultural Marketing book.

• Book Name: Principles of Marketing
• Language: English
• Author: Dr. N. Mishra
• Book Code: 4868
• Binding Type: Paperback
• Published By: SBPD Publishing House

• Package Dimensions: 21.4 x 13.8 x 0.8 cm
• Book Name: Careers In Retail And Marketing Management
• Language: English

• ISBN: 9781446274910
• Author: Mark Tadajewski, John O'Shaughnessy, Michael Hyman
• Volume One: Historical and Philosophical Overview
• Volume Two: General Theory and the Realism versus Relativism Debates
• Volume Three: Alternative and Multiple Paradigms
• Volume Four: Rethinking Concepts
• Volume Five: Consumer Studies

• Language: English
• Book Name: Basics Of Marketing
• Author: Khedkar

• Features: helps students master modern marketing principles and practices, Written by today's best-selling marketing author team, An organizing customer value framework introduced in the first chapter
• Item Code: 9788131706916

• Binding: Hardbound
• Author: Edited by Dr. S. K. Mittal
• ISBN: 978-81-8220-214-6
• Edition: 1st
• Year: 2009
• Publisher Name: Global Vision Publishing House

• Book Name: Marketing For Beginners
• Language: English
• Author: BITTU KUMAR
• ISBN Number: 9789381588574
• Size: 5.5 X 8.5 Inches
• Weight: 204 Grams

• Binding: Paperback
• Language: English
• Author: N. Rajan Nair
• Authored By: Sanjith R. Nair
• Publisher: Sultan Chand & Sons
• ISBN-10: 8180545776
• Number of Pages: 461 Pages
• Publication Year: 2012
• Language: English
• ISBN-13: 9788180545771

• Editors: Dr. A. Jesu Kulandai Raj
• ISBN: 978-93-82880-04-2
• Pages: xx+280
• Book Size: 8".11"
• Year of Publication: 2013

• Book Name: International Marketing
• Language: English

• Language: ENGLISH
• Author: Prof. Dr. Priyanka D. Bhamare
• Book Name: International Marketing
• Payment Terms: T/T (Bank Transfer)/Other

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