Shop online from a curated selection of Homegrown Indian brands in Home Décor, Beauty & Skincare, and Food. Magikelf is the best online boutique platform, with unique collections of curated, and handcrafted artisanal products. We aim to provide products and experiences that rise above the mundane, offer a personal touch, are identifiable, and are of high quality in a market cluttered with duplicity, repetition, and usually branded fare. If you are looking for the best quality of homegrown Indian products then Magikelf is the right place for this. It is a go-to destination for better discovery and experience when compared to mass-market e-commerce, with more discoverability of curated, bespoke products.