Neha Agarwal Udyog Vihar, Gurugram, Haryana

About 90% of the potential clients we meet have had unsatisfactory SEO experience already in the past. This makes them think twice before investing in SEO services again. We are sure you would have also come across claims to have done 100s of all sorts of digital marketing projects in the past, delivered results etc. You don’t know them, mostly faceless agencies or sometimes consultants with no case studies to show. And you trust them, get started with SEO services only to be disappointed in the end. But this doesn’t happen here. This is not how our founder and veteran SEO lady Neha Agarwal works. Neha has headed SEO and content for e-commerce companies and content platforms in the past. Finally she decided to start her own SEO Firm in India. Here’s her story. Back in 2009, she passed out as an IT Engineer. Due to the huge recession she didn’t get a job in an MNC in the IT sector. Somehow she started working with a 5-seater web development Agency in Moradabad (it’s a city in Uttar Pradesh, India). She worked there for many months and learnt the basics of digital marketing and web development. Then she moved to Delhi and there was no looking back. She worked with SEO agencies, startups etc for 10 years. Coming from a business background and a baniya family, starting a business was her biggest dream. In addition to that, working in startups and reporting to founders inspired her to do something of her own. It was only in 2018, when she became a mom, she firmly decided that she will save some money to start her own business. And finally in December 2019, she started her own SEO Consulting Company and also launched a portal for millennial moms, Mummas.in. Within a short span of 4 months, we have a good number of clients. While there are so many agencies in the market already, our niche understanding, working method of being a partner for clients and our value-added deliverables are our USPs.

India is close to adding 10 million active Internet users every month. Businesses are now bound to have budget for digital marketing if they want to reach to their target customers. SEO is one of the important digital marketing channels and is almost free to generate revenues. Search Engine Optimization has thus become a hot skill set in India currently. Universities and colleges in India are wanting to provide guest – lectures or workshops as special credits for students that will make them well versed with present and future advancement in digital marketing aspect. There are many methods involved in Search Engine Optimization, and educational institutions should teach these methods to encourage students towards new opportunities that lie in the online marketing field. A lot of people and businesses want their sites to do well. If universities taught SEO, then students can learn a lot about the importance of SEO, which can lead them in getting good results when any student start his/her own website or assist individual/multinational businesses. If we have to count some impactful key points on fingertips as to why ‘SEO’ knowledge is important for students; these few tops among others – Acquire Digital Marketing skill for blog or websites In today’s social media wave, people love to consider that ‘Content is everything’; but even if we have relevant content and lack the skills to make it reach to masses, we stand with nothing. So, SEO optimization skills in students are needed in the digital marketing world.

If you are running an e-commerce business and keen to promote it online, then Content Marketing is not an option for you. It is a necessity. Content Marketing is crucial for successful SEO, Social Media or Paid campaigns. I offer Content Marketing in two ways: Content Strategy Development Content Production Content Strategy Development includes Editorial Calendars for Social Media, strategy for on-page content in SEO, official blog structure and topical ideas. Who should opt for Content Strategy Development Plan? Business that already have content teams and are looking for expert guidance for content quality assurance and promotions should opt for Content Strategy Development. Content Production includes creating content for your business. I offer content writing services for e-commerce sites including SEO Text, Articles, Blogs and Product Descriptions. I also offer Content Management Services which means regular content updates on website as per trends and key phrases. Who should opt for Content Production? Businesses that don’t want the hassle to hire and maintain an in-house team can rely on my quality content creation services for some or all of their content writing needs.

This Workshop aims to give the right information about SEO, the process of strategizing and executing Search Engine Optimization for a website from scratch. There are a lot of myths and misconceptions about SEO . In this workshop I plan to help participants differentiate between do’s and don’ts of SEO. I will cover SEO, its need and ways to do SEO along with right content strategy. I will also cover common technical issues for big and small sites. In this workshop, we will explore How Search Engine Works Basics of On Page Optimization Ways to create backlinks Technical SEO – Common Issues & Best Practices Content Strategy