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AdRank and Quality Score: AdRank performance is influenced by both ad placement and quality score. Relevance of the keywords, pay-per-click advertising, and the effectiveness of the ad copy in attracting readers are all significant variables. Location Targeting: Pay-per-click advertisements, such those seen on Google AdWords, target specific areas that the advertisement appears in. Your company’s actual location establishes its location, which may also affect shipping, particularly in the case of eCommerce. If your product or service crosses all geographical boundaries, it will have the widest possible audience.
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