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Traditional advertising used the medium of the newspaper and the television. To obtain a space on either media, one had to bid and pay for a slot. Paid Advertising in digital marketing stems from the same fundamentals – however, can be more competitive with the involvement of the complex algorithm of search engines. But where does paid advertising stand in the larger scheme of things and how can it impact your business? Let us first classify the different types of Paid Advertising: Pay-per-click Ads Pay-per-impression Ads Display Ads Social Media Ads Video Ads Remarketing/Retargeting Ads Shopping Ads The natural progression to get a business up and running in the digital world is to first create a website, followed by setting up pages and accounts on various social media platforms. Ideally, with a well-planned and executed website and social media presence, your brand/business should gain some recognition. But like it is with everything else in life, one needs to invest some money in marketing & advertising to really see significant results and get noticed. Paid Advertising helps you take charge and pushes your brand further in terms of recognition and availability.

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According to Bloomberg, the global smartphone use will reach 2 billion by 2015. We are near an age where usage of smartphone is more and soon the mobile marketing will overtake the web marketing. You will learn to optimize the mobile-friendly websites for advertising and to plan for other mobile marketing techniques.

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Our campaign strategies are unit designed to fulfill the needs of our clients and their market condition. We offer up-to-date, Pay per Click services that include: Paid Search Ads, Video Advertising, show Ads, PPC Remarketing and Social Advertising. Our outstanding results are expected to our advanced and tailored approach which incorporates an in a detailed overview of our client’s business and aspirations for Pay Per Click advertising, similarly as a review of options that includes a prioritized list of counseled activities. We deliver results that facilitate our clients succeed their business objectives and also we manage our clients’ accounts on a regular basis and monitor bid costs and budgets to make sure that we have a tendency to maximizing ROI.

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