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Traditional advertising used the medium of the newspaper and the television. To obtain a space on either media, one had to bid and pay for a slot. Paid Advertising in digital marketing stems from the same fundamentals – however, can be more competitive with the involvement of the complex algorithm of search engines. But where does paid advertising stand in the larger scheme of things and how can it impact your business? Let us first classify the different types of Paid Advertising: Pay-per-click Ads Pay-per-impression Ads Display Ads Social Media Ads Video Ads Remarketing/Retargeting Ads Shopping Ads The natural progression to get a business up and running in the digital world is to first create a website, followed by setting up pages and accounts on various social media platforms. Ideally, with a well-planned and executed website and social media presence, your brand/business should gain some recognition. But like it is with everything else in life, one needs to invest some money in marketing & advertising to really see significant results and get noticed. Paid Advertising helps you take charge and pushes your brand further in terms of recognition and availability.

• NEWS Paper Advertising in India: All Languages in Indian NEWS Papers
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Display Advertising is the process of creating and distributing your image, video and rich media ads on a display advertising network or individual sites. Right selection of the site brings required impact for your promotion. You will learn to advertise on various display networks and niche websites and how to make your advertising effective to generate desired results.

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Gain a positive ROI through our PPC search advertising. Pay through cash admirably and utilize the most focused on and financially savvy type of promoting.

Display ads are more like billboards; they can provide a lift in brand searches, search engine click-thru rates, direct visits and online/offline purchasing. Display advertising is a secret marketing gem that has proven itself a team player helping to boost web traffic, brand recognition, conversion, and sales.

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