The Laceon journey is more than just a business venture; it's a deeply personal one that is rooted in the struggles and aspirations of its founder. As a young adult growing up in rural India, Shiven felt trapped by his circumstances and yearned for a way out. This longing for change and opportunity led him to pursue a master's degree in London, where he worked tirelessly for fast food chains and well-known brands to make ends meet. Through his experiences, he witnessed the stark differences between his life in London and his life back home. The quality of products and services in London was superior and more accessible, and this realization sparked a desire in him to bring this standard of living to his native India. And so, Laceon was born—a brand of high-quality, affordable shoes designed for the average Indian on the move.
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