sharma Industries Pvt Ltd Sarna Duggar, Jaipur, Rajasthan

Arts and crafts being individualistic occupations are tough to convert into organized production enterprises but becoming a bit easier if artisans themselves do it. With whatever we had, a modest enterprise was floated on a 300 sq. mts. area where artisans and designers could be threaded into a continuous workflow.

Being a traditional artisans family helps, even when looking beyond the regular area of ones craftsmanship. Having been in carving and inlay crafts for many generations and exporting them to world over for about 30 years, we gradually branched out into weaving. We were soon noticed by our world clients, because of our outstanding treatment of the craft.

Arts and crafts being individualistic occupations are tough to convert into organized production enterprises but becoming a bit easier if artisans themselves do it. With whatever we had, a modest enterprise was floated on a 300 sq. mts. area where artisans and designers could be threaded into a continuous workflow.

Weaving, our another art Being a traditional artisans family helps, even when looking beyond the regular area of ones craftsmanship. Having been in carving and inlay crafts for many generations and exporting them to world over for about 30 years, we gradually branched out into weaving. We were soon noticed by our world clients, because of our outstanding treatment of the craft. Kept Closer to Nature We prefer to stay closer to nature by using natural and bio-degradable fibers in our rugs and durries as far as we can. Weaves and patterns are inspired by various world traditions fused with current floor covering fashions. At times we return to our favorite floral and leafy patterns and enjoy inventing new weaves.

Arts and crafts being individualistic occupations are tough to convert into organized production enterprises but becoming a bit easier if artisans themselves do it. With whatever we had, a modest enterprise was floated on a 300 sq. mts. area where artisans and designers could be threaded into a continuous workflow.

"The goal of life is living in harmony with nature"-said Zeno in 342 BC, we believe it today and have made it the guiding philosophy of our business. Having nature in our life provides us peace, health and serenity. We are doing our bit by having a pertiality towards using natural materials in our craft and putting it back into peoples life.Q