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The B2B eCommerce business model has become one of the most successful online business strategies that have led to massive revenue for internet businesses Attracting more clients can help boost your sales, but that’s not the only way a B2B e-commerce platform can help improve your business performance. Growing your revenue while minimizing your costs might sound impossible, but it’s a very real benefit of B2B e-commerce. We already mentioned that a B2B web store can help you reach more clients. And those clients don’t necessarily have to be in your existing markets.