Pure Allure is a jewellery store owned by Ms. Mrudula Murali Mangalasseri. Pure allure brings to you a wide collection of Non-gold classy, contemporary and traditional jewellery. We at the house of Pure Allure take immense pleasure and pride in creating relationships and magic with our clients than just product service. Our collections include Neckpieces, Earrings, Bangles, Finger rings, Tikka in Kundan,Polki, Pearls and Zirconia stones. We are also happy to be custom making your dream jewellery into reality.