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A google adwords is a paying service by google mainly for business wanting to display their ads on google. The program makes businesses to set a budget for advertising and pay only when visitor click the ads. This process advertisers bid for certain keywords, so that people notice businesses when they are querying for. When user clicks the ad they are redirected to the website and advertisers pay money for the click. Keyword matching option involves broad match, negative match, phrase match, exact match.

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