Master's Choice Kolutolla, Kolkata, West Bengal

  • Chilli Powder

    Chilli Powder

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    Chili pepper or Chilli is the fruit of the plants from the genus Capsicum, members of the nightshade family, Solanaceae. The origin of chillies is believed to be as old as 7000 B.C., when it was first cultivated in America. Chilli was brought to the rest of the world by Christopher Columbus who discovered America in 1493. When Christopher reached America he saw chillis and mistook it as the black pepper. That is how the chilli got the name chile pepper. He took chile pepper back to Spain where it became a very famous spice and an important ingredient for various foods.   There are more than 400 different varieties of chillies found all over the world. Chillis are hot and stimulating with very less aroma when eaten. Chilli contains capsaicin, an alkaloid substance which makes chilli hot to taste. Capsaicin when comes in contact with mucous membranes creates the burning sensation oe the “heat”. The record for the hottest chili pepper was assigned by the Guinness Book of Records to the “Naga Jolokia” which can be found in the hilly terrains Tezpur, a small town in Assam, a state in the northeastern region India. Chilli became extremely popular in India after it was first brought to India by Vasco-da-Gama. It found its way in ayurveda, the traditional Indian medical system. According to ayurveda, chilli has many medicinal properties such as stimulating good digestion and endorphins, a natural pain killer to relieve pains. Today, it is unimaginable to think of Indian cuisine without the hot and spicy chilli. Indian chillies have been dominating international chilli market for a long time as India has now become the world’s largest producer and exporter of chilli, exporting to USA, Canada, UK, Saudi Arabia, Malaysia, Germany and many countries across the world. It contributes to nearly 25% of world’s total production of chilli. Majority of chilli grown in India is cultivated in states such as Andhra Pradesh, Maharashtra, Karnataka, Gujarat, Tamil Nadu and Rajasthan.

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  • Coriander Powder

    Coriander Powder

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    Coriander (Coriandrum sativum) is a yearly and perennial herb, belonging to the family Apiaceae. The name ‘coriander’ has been derived from French coriandre, all the way through Latin "coriandrum". It is a hairless plant which grows up to heights of about 50 cm (20 inches) having leaves which are inconsistent in shape. On the pale green shoots are the fan shaped bright green leaves with jagged edges. Coriander is one of those plants whose strongly flavoured leaves, the seeds and shoot are all edible. The fresh leaves form an essential ingredient in many Indian, Chinese, Thai and Vietnamese dishes and also in Mexican salsas and guacamole. Chopped raw coriander leaves are used to garnish various cooked dishes right before serving, such as soups, dals and other dishes.   The flowers are small and pinkish-white, formed in clusters that ripen into coriander seeds. The aromatic seeds are round yellowish brown in colour when ripe. The seeds usually have a warm, nutty and piquant flavour and giving a citrus flavour when crushed. The seeds can be used in both dried and green form. Both whole seeds and grounded form are used depending on the preparation of various dishes, grounded coriander being the most preferred form. Sometimes the seeds are roasted or fried for a short time before grinding to enhance the aroma. This aroma plays an important part while making chutneys, curry pastes, or for preparing pickles and the likes. Like other spices the flavour is lost rapidly after the seeds have been grounded and left open. There by making it necessary to be stored in tight containers away from sunlight n heat. Coriander is grown widely in countries such as India, Morocco, Hungry, Poland, Mexico, USA and the Mediterranean region. It is a flourishing crop in the Indian sub-continent due to the idealistic environment and climatic conditions. Some of the leading corianders producing states are Gujurat, Rajasthan, Andhra Pradesh, and Tamil Nadu. Other than using coriander for culinary purpose, it is also used in producing oils and in medicines, especially ayurveda.         Some of the known benefits of coriander seeds as found by researchers are:     Prevents nausea.     Being stimulating in nature and helping proper secretion from the endocrine glands, it also helps proper secretion of the hormones and thereby inducing proper menstrual cycles and reducing pains etc. during periods.     The essential oils in coriander such as Borneol and Linalool aids in digestion and proper functioning of liver and bowels thereby curing diarrhoea.     Both coriander leaves and seeds have shown significant anti-oxidative potential.     It is also important to know that Coriander may help removal of mercury from aqueous solutions. In case of lead poisoning, Coriander extract has shown the potential to suppress lead deposition.     The detoxifying, anti-septic, anti-fungal and anti-oxidant properties of coriander are ideal for curing skin disorders such as eczema, dryness and fungal infections.     Coriander is highly beneficial for diabetes patients because of the stimulating effect it creates on the endocrine glands which increases the secretion of insulin from pancreas resulting in increase of insulin level in the blood. This helps in absorption of sugar followed by fall in the sugar level in the blood.     Lowers bad cholesterol (LDL) and raises good cholesterol (HDL).     A good source of dietary fiber.

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About the Company

  • Primary Business Retailer
  • Secondary Business Type Manufacturer / Exporters / Wholesale Suppliers

Opening Hours

  • SUN : Closed
  • MON : 9:30 AM - 6:30 PM
  • TUE : 9:30 AM - 6:30 PM
  • WED : 9:30 AM - 6:30 PM
  • THU : 9:30 AM - 6:30 PM
  • FRI : 9:30 AM - 6:30 PM
  • SAT : 9:30 AM - 6:30 PM
Established in 2008, Indian Spices Company natures the vision of healthy living by healthy eating. Currently all products are sold under the brand name “Master’s Choice”. ISC plans to make the brand name, a name which would be synonymous to the quality and purity of the products which are on offer.
Currently ISC offers grounded spices made from premium quality whole seeds chosen by experience. Turmeric (Haldi), Chilli (Mirchi), Coriander (Dhania) and Cumin (Jeera) are presently under production and offered to the consumers. The production cycle from the whole seeds to the grounded powder are done with the best and utmost care involving the best available machinery and skilled man-power. Keeping in mind the promise made to each and every consumer, we take special care of the cleanliness of our product.
ISC plans to diversify its portfolio of products on offer from time to time. These would include products other than those which are currently on offer. Apart from the basic non-mix spices we will introduce mix masala packs which would compensate the need of using separate individual spices. Plans are also underway to introduce non-spices products in the future which will include beverages, bakery and confectionary items. Looking at the current trend of consumption pattern of the consumers and the scarcity of time at hand for the preparation of food we would introduce products which will be easy to use and save precious time to involve one-self in other day to day activities.
ISC is aware of the environmental threats posed by various industries and is committed to negate such adversities with environmental friendly production processes and use of those materials which would have less detrimental effect on the environment.
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Contact Information

Master's Choice

  • Master's Choice
  • 17, F-1, Tara Chand Dutta Street, 700 073, Kolutolla, Kolkata, West Bengal
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