National Academy of Media and Events Elgin, Kolkata, West Bengal

Events and occasions are an integral part of human life. We simply cannot bypass them as they touch almost all aspects of our social existence. Birthday celebrations, social gatherings, engagements and weddings are events we celebrate at the personal level. During academic years there are school events such as annual day functions, inter and intra school contests, sports day celebrations, followed by college and university level festivals. In the sphere of work, there are annual general meetings, exhibitions, marketing campaigns, conferences, product launches and brand development activities. Other events such as fashion shows, cultural programs, talent hunt shows, promotional campaigns, religious gatherings and so on also play an important role in our life. Marketing Re-defined: Events are playing an increasingly important role in the marketing and Communications mix for all companies. Today, Event Management has become an integral part of any marketing plan. A large number of companies have already recognized the benefits of Direct marketing through events. Events are considered as a means to Launch, Advertise or Build a brand.

Wedding management, according to Gutgutia is a term coined to help a family have a wedding in the most organised manner possible where family members can enjoy the ceremony, just like guests. Tailor made weddings are the order of the day. Wedding managers offer entire arrangements for weddings right from the day someone gets engaged till he or she goes for a honeymoon with his or her life partner. Wedding planners handle complete designing and coordination of weddings right from designing invitation cards, deciding venues and decor to trousseau packing, designing the stage for the couple, providing dancers, bands, singers, catering and much more. Training According to a majority of players in the industry, the best way to excel as a wedding consultant is to get as much wedding industry work experience by working in different capacities and to gather as wide a variety of skills, talents, and knowledge as possible. The northern region branch manager, Wiz craft, an event management company, Chetan Vohra said: “Working in event planning, bridal or craft retail, catering, floral and formal wear can give a future consultant familiarity with trends, products, services, rate and practices in the industry. The more they know about a variety of wedding subjects, the better managers, planners or consultants they can be.” Yet, an additional degree or diploma in Wedding management or event management helps widely in setting up your own startup or working for an established wedding planner.

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create an awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade. Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing. Advertising plays a significant role in today’s highly competitive world. A career in advertisement is quite glamourous and at the same time challenging with more and more agencies opening up every day. Whether it’s brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you have the knack for it one can reach the top. It is an ideal profession for a creative individual who can handle work-pressure. Today, new areas are emerging within advertising like event management, image management, internet marketing etc. Event management wherein events are marketed, Image management wherein a a particular profile of an individual or an organization is projected. Internet marketing has also brought about a lot of changes in advertising as Internet means that one is catering to a select group of audience rather than a mass audience.

Advertising plays a significant role in today’s highly competitive world. A career in advertisement is quite glamourous and at the same time challenging with more and more agencies opening up every day. Whether it’s brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you have the knack for it one can reach the top. It is an ideal profession for a creative individual who can handle work-pressure Public Relations is a career avenue for those who have excellent communication skills and who wish to pursue a career that offers an opportunity to interact with lots of interesting people. This is a profession where you need to understand the listener’s psyche and mould it in your favor. The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest.”The skill to handle and manage people is of prime importance and with an inclination to influence people’s view you can help create a particular image of an individual or organization amongst the general public with creative use of different media. These courses mainly cover areas like public relations principles and techniques, public relations management and administration, including organizational development, writing, emphasizing news releases, proposals, annual reports, scripts, speeches, and related items, visual communications, including desktop publishing and computer graphics, and research, emphasizing social science research and survey design and implementation.

The world has witnessed a phenomenal and unprecedented explosion in communication technology and media. All boundaries have been transcended, and the entire global community seems to have been brought together into one unified whole. And it is here that mass-communication, as a stream of study, and as a career, becomes so important and enviable. Mass Communication is not limited to journalism alone. To a great extent mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity. Step-by-Step Not long ago, people with good communication skills and a degree in literature were considered fit for journalism and other areas of mass communication. However, with technology playing greater role in our lives, all professions related to mass communication now require skilled professionals who work fast and efficiently send across the message to a whole range of audience. Even though with the proliferation of blogs, it is commonly claimed that ‘anyone’ can become a journalist, a closer inspection of reality proves that only those with professional training make the grade.

Career of an anchor is one that commands immense popularity. He she is the face seen by millions of families each day and is instantly recognized by people. To succeed in this career one must be an extrovert, be confident and should be free from inhibitions while communicating. Anchoring has emerged as a popular career option in the country with the entry of satellite channels, with several news as well as entertainment channels coming up day by day. The field is quite lucrative for successful anchors in the field. An anchor is usually known as either a presenter, host, news reader or newsprogram anchor etc. Anchors are of three types- stage anchor, news anchor and programme anchor. While stage anchor present live events, News anchorprogram anchors present news or programs in entertainment media or news media. TV news anchors present news in different languages – national, regional and other different languages. Program anchors focuses toward entertainment programs such as award functions, any competition shows, comedy shows, film based shows, cooking shows, reality shows, sports, crime reports or talk shows and debates etc. Anchors are the mediators between the channel and the audience. They are not only mere presenters, but are required to have updated knowledge about the world around them. Be it entertainment or sober news presentations, they must have the quality to engage the viewers throughout the programme. The task of news reading and presenting a program is a challenging field. An anchor is responsible for not only providing information, but also needs to ensure that program is delivered in an entertaining manner.