Tiens Group was founded in 1995 by Li Jinyuan. Tiens entered the international market in 1997.[3] The company's initial product offerings included traditional Chinese medicinal products, calcium tablets, and instant coffee. In 2008, they reported having 12 million MLM distributors worldwide, including more than 40,000 in Germany,[4] and 40 million customers,[5] mostly in Russia, with approximately 60,000 in Germany.[6] In 2014, they reported having 200,000 distributors in Uganda.[7] The company also has market partners in Indonesia, Hungary and Kazakhstan.[8] In May 2015, the company sent 6,400 employees on a four-day tour of France. While in Nice, they set a Guinness World Record for the longest "human-made phrase".[9]