Air2web Mindspace, Mumbai, Maharashtra

In market economics a "pull" system is when the consumer requests the product service information and pulls it through a delivery channel. With the current growth and penetration of mobile phones in India, "pull" or information on demand messages are those that are initiated by the customer using a mobile phone, for obtaining information, share opinion or participate in a competition etc.. Air2Webs short code - 56161 and all its extensions, enable 'pull' or "interactive" based services to enterprises. Interactive services can be provisioned for enterprises using a keyword service on 56161 (subject to keyword availability). Alternately, Air2Web offers dedicated 7 digits (56161XX) extended code with the option to configure unlimited number of keywords. Air2Web can also provide virtual numbers (10 Digit codes) which are integrated to receive messages from all operators in India and International numbers. This 10 digit code will be exclusively provisioned for the enterprise.