Aneri Mahim, Mumbai, Maharashtra

Ideology: At Aneri, our ideology is to create apparel that matches each individual’s preference and body language. The Brand: Aneri is women’s ethnic brand that offers elegantly designed Tunics, Kurtis, Salwar Kameez, Leggings and Dupatta’s. Our differentiator lies in the hands of our artisans, who design and create exquisite embroidery that has propelled Aneri into a leading brand for women’s apparel today. Brand ‘Aneri’ was first launched in Pune as a fashion house at Pyramids in 2002. In July 2008, Aneri started its alliance with Central by acquiring two shop-in-shop stores. The brand is now firmly established across India and is available in prominent department stores and boutiques. Aneri is also available online at Myntra.com The company found its roots as a boutique in Chennai named ‘Gypsy Rose’ where it was established as a brand in 1982. This allowed the designer to showcase her talent and explore her passion for designing clothes. She introduced the concept of ready-to-wear Salwar Kameezes. Emboldened by the warm reception and its growing acceptance by the fashion conscious women of Chennai, the boutique embarked upon a trajectory of expansion. The traditional sari was soon taken over by the Salwar Kameez craze. The Designer - The exclusive outfits are artistically designed by Naaz Kinghar in Pune and manufactured with a keen eye for precision at their production house in Mumbai. Naaz has experimented with a wide range of artistry and fabrics, and also explored the boundaries of traditional Indian fashion, thus leading to an expertise in Kurtis, Tops and Tunics. In short, what Naaz aims for each time is to create masterpieces in fabric. “Each creation is like a painting that comes alive and communicates with you,” she says. Why Aneri?  USP: Quality of Embroidery and Finishing.  90% of our merchandise is embroidered  Extra large sizes up to XXXL, not available in most ethnic brands  Considered as a designer/‘party wear’ brand by our competitors