Bevisible Recruitment Dombivali, Mumbai, Maharashtra

"Websites promote you 24/7: No employee will do that." Website is your Real Estate in Cyberspace In this IT world, the first thing that potential clients do is to check your presence in the web. If you have done things correctly, you will be in the first ones that come up in Google search. If your website has not created an impression in the mind of the potential client, the next obvious step of "face to face" meeting gets "deleted" from the mind of the prospective client. In India, 90% of the Law Firm websites look similar. Some of these websites were created during 2009-2011 period and still they are not updated. We are sure that many of the foreign clients have not considered these law firms for their India related work as the "image" projected is that of an "outdated" Law Firm. A quality website is an investment rather than an expense incurred in your balance sheet Website is the first thing a client sees and creating a first impression in the mind of your potential client is your paramount goal. Website should be unique like your firm. Website should display your expertise, your firm's vision and the knowledgeable content which demonstrate to the prospective client(s) that they are in the correct hands. Here is what we can do for you Website is a part of your Branding and a custom build website showcasing the "uniqueness" of your Law Firm gets you miles ahead in the competition. Our Services include: Developing Website Strategy Creating Website based on the Brand Strategy Content Writing & Editing SEO (Search Engine Optimization) Social Media Integration Website analytics review and reporting Continuing Maintenance & Support

How can you be VISIBLE in the crowded Legal Market? As per the Bar Council Rules, Law Firms cannot advertise in India. However, there are many legal ways by which you can be VISIBLE before your potential clients. VISIBILITY for a law firm is the most important factor affecting its business, the prime reason being that without knowing your existence, how will the prospective client hire you to represent them. Business is primarily a popularity contest before it becomes a proficiency contest. The most sold products/services in the market are the most marketed ones. More the clients are aware about your law firm, more work will flow. In the business world, it is not the best products that sell but it is the best marketed products (For e.g. Coca-Cola, Maggi, etc.). Similarly, in the legal market also, it is the most visible law firms that sell more. Obviously, there are many pertinent factors that influence the growth of your law firm like your legal expertise, your team of lawyers, your work culture, etc. but all these things are secondary as the prospective client has to first know the name of your Law Firm for starting a professional relationship with you.

SEO means Search Engine Optimization or is also called the Organic Search. SEO enables your website to be ranked at higher positions in Search Engines (e.g. Google, Bing, etc.) for certain key words related to your law firm or its area of practice. In today's world, prospective clients depend heavily on Internet to find more about a law firm or their practice. During a Google Search, if your Website is not coming in the first page of Google Search Results, then you have really lost the Prospect. Generally, no one goes beyond the first page of Google Search as his/her needs are met by the Search Results coming in the Google's first page itself. Moreover, the presumption is that if you are good you will come in the first page of Google Search results. Why client prefer SEO is that its reach and visibility are so huge that it can drive significant revenue growth for the client. "World" is your playground when you use the Internet. Why SEO? Google is one of the easiest ways to obtain potential clients. 97% of consumers use Google than Yellow Pages for knowing more about products & services. The problem is that every law firm knows this fact, and this has made the SEO space highly competitive. Your clients and potential clients use Google first to get answers for their legal queries. So, you have get actively involved in this game. Additionally, your competition is already there. You don't have a choice. There are thousands of Google Searches happening every minute. If you don't equip your website with appropriate content and carry out SEO, you are not visible to thousands of querist. To be in Business, you have to be visible to your potential clients. Our Services include: Keyword Searches Competitor Analysis SEO Strategy Content Review & Editing for SEO SEO - Technical (Website Development) SEO & Social Media Strategy Analytics

Why Holiday Cards? Holiday cards are a great opportunity to connect with Clients & Potential Clients. Upon receiving a Holiday Card, for clients, it is a matter of pride that you have taken a few moments of your busy life to spare a thought of them. In case of Potential Clients, you are getting an opportunity to show that the Potential Client is still in the thoughts of the law firm, and to point out that it doesn’t require a “working” relationship to wish them the best moments of the season. A custom designed card with your brand color and logo can make a great impression before your Clients & potential clients. Moreover, such an act of remembering the clients & their families helps in relationship building. Our Designers can work with you to design a custom holiday card with your branding and logo, which will set you apart from your competition. Don’t miss your chance to wish your clients and potential clients a “Merry Christmas” and/or a “Happy New Year”

Law Firms urgently require a Digital Plan. WHY? Technology has completely destroyed the level playing field and to survive in the fast paced Internet economy, you need to desperately have a Digital Plan for your client development activities. Today, for each and everything, people use Google and this is not different in case of addressing the legal problems of your potential and existing clients. Carrying out client development initiatives for law firms in the digital world is dependent on a number of factors, namely, a professional website with high quality content, SEO, an active Social Media and well written Email updates. You need an efficient Digital Plan to use the above factors to actively supplement your Business Development activities to create a significant growth for your law firm. The Digital Plan, as mentioned above, has many components which need to independently and collectively work together for its success. How are these components connected? Without SEO, no traffic will come to your Website. Even if some viewers come to your Website by chance, the quality-less Content will drive them away. Without SEO and updated Content, your website will become redundant. So new client leads through your website will come to a stop.

CONTENT is the KING Communication is the Key to start a relationship. For maintaining the relationship also, Communication is vital. Content is the heart of any communication. Content is that which separates you from the rest of the crowd. Content comes in different forms for a Law Firm. Content can be in the form of Content in your Collaterals, Website Content, Email Updates, Newsletters you provide to clients & prospective clients,etc. Your Content should be able to start a relationship and also maintain the same. For e.g. your website Content should demonstrate your authority over the Practice Area as well as commitment to your existing & future clients. Why should you Outsource Content? Your core business is to help your clients with the correct legal advice. Your focus should be on your core business. You should not waste your billing time. We can deliver content much faster than from your in-house team. Even the top law firms in India take 48-72 Hours for publishing a latest case law of Supreme Court in their website or for creating a short write-up for sending to their clients. We provide quality content which distinguishes you from your competition. This quality content will help you in Google Searches to gain visibility. The language we write is for your "ideal" audience. We understand the concerns of your "ideal" target and prepare the content accordingly. We deliver the content in simple English without legal clichés and grammatical mistakes, respecting the time of the "target". No "junior" stuff. Legal Industry is getting more Competitive Law Firms do not want to spend on client development initiatives hoping that Clients will fall out from the sky for them on some auspicious moment. In 95% of the law Firms, the strategy followed is the "Hope" Strategy.

"Good design is good business." Our aim is to create compelling designs for your Law Firm. Every Law Firm is unique. We strive to capture your uniqueness for you. Importance of Designing can be understood from the words of famous graphic designer Paul Rand - "Design is the silent ambassador to your brand" A great design,not only attracts your clients, but also motivates you to perform your game at the next higher level. Collaterals are one of the important components of the Branding Strategy. It is this distinctness which separates you from the competition. Through our designing, we help you in creating a fresh look for your organisation. We can help you We will translate your personality and the values into your Collaterals. Such highly customized collaterals will provide valuable support to your client development activities. We will provide end-to-end Collateral Design Services. Preliminary step will be to get into discovery session(s) with your management to know more about your brand, values & personality of your law firm. Based on the inputs collected, our Design Team will create the Draft Designs for you. Once approved, we can deliver the final product to your office anywhere in India. We want our clients not to live in the grey twilight that knows neither victory nor defeat… We want our clients to outperform the competition. Our Services include: Brochures Newsletters Letterheads Power Point Presentations All Communication Materials Reports Infographics Social Media Holiday Cards Videos

Law Firm's success depends on attracting new clients & retaining the existing client base. "You cannot teach a man anything. You can only help him discover it within himself." According to Game Theory, the Game of Business is an infinitive one. In this Game, you can win only by staying & playing the Game as long as it lasts. The incompetent players (i.e. failed businesses) drop out as they do not have the resources (i.e. Money, Talents, etc.) to continue the Game. You win an infinitive Game only by playing the Game better than the competition by constantly upgrading your skills to adapt to the realities introduced by the market and the new technologies. Law Firms who are best in the Game impart adequate trainings to their employees at regular intervals to upgrade to the market realities. Seminars, Conferences, Retreats are a part of the training program. We provide Trainings to Partners and other lawyers of your Firm equipping them for the modern legal market, and making them the Rainmakers of the Organisation.

Law Firm's success depends on attracting new clients & retaining the existing client base. What is your Plan for: (1) Attracting New Clients; and (2) Retaining Existing Clients. A written Business Development Plan is vital for the success of your Law Firm, as it will greatly help the Law Firm to organize its efforts. Moreover, if only you have a written Business Plan, you will be able measure the effectiveness of the plan on an ongoing basis, and if any failures are there in implementation, the same could be identified and corrected as quickly as possible. Where are we standing? There is stagnation in the demand for legal services in India. As you have experienced, Client loyalty is dead. Client will go to the Law Firm which gives him more value, comfort or even lesser fees. Added to this, more number of new law firms have emerged in the last two years. In 2019 alone, there were 16 law firms started in India by Partner(s) who have left reputed law firms. We knew about these new law firms as it was reported by the media. What about the unreported? The new law firms have started the price wars and now have made the fee quote very competitive. Law Firms, primarily, are always Reactive not Proactive due to the market needs. Law Firms are always busy working on client's cases and other legal matters, which burns their entire time and energy. In a fast paced environment which predominantly strives to address the daily urgent legal issues of clients, a Law Firm's strategic planning which tents to address issues 6 months from now, always take a back seat.

"Your brand is what other people say about you when you're not in the room" How can your Law Firm be VISIBLE in a crowded Legal Market? Branding helps you to be distinctive from the crowd. Brand says who you are and how you want to be perceived. Brand is a Promise. To survive in this noisy market, you need to demonstrate on how you are different from the crowd - How you are Unique and Why Client should approach your Law Firm. You need to be different from the rest. The recent branding of "Juventus" Football Club is an example of being different from the crowd of other Italian Football Clubs with almost similar pattern of traditional logos. Many Law Firms believe that Branding means designing a Logo. So for them Branding starts & ends with creation of a Logo. Some law firms think that Visual Identity is Branding. A full Branding process will ensure the creation of a Brand Experience which involves elements like Brand Personality, Brand Voice, Brand Positioning and Brand message. Branding is the only way in which you can attract your ideal client. A Brand clearly distinguishes you from the crowd, enabling potential clients to notice you, which is the very first and the biggest step towards creating a fruitful relationship. Our Services include: Interactive Discovery Meetings Logo Designing Defining of your Brand Brand Positioning Brand Voice Brand Market Positioning Brand Refreshing All Communication Materials - Collaterals, Brochures, Business Cards & so on Lawyer Biographies Law Firm Practice Area descriptions On-Going Design Services