Digitactix Andheri East, Mumbai, Maharashtra

What is social media marketing Social Media Marketing is the art and science of building an influential personality for a brand on social networking platforms on the internet by posting relevant and brilliant content and communicating with audiences on behalf of the brand. The reason why SMM is art is that ideas for the same are derived by allowing the mind to get creative and explorative. Various minds in a social media marketing agency can come up with hundreds of ideas and implement them in even more ways. One thought leads to another, making this art so diverse and limitless. Also, marketing on these networks can also be called a science. The reason being that it’s an organized body of knowledge. Various concepts, rules, etc. have been formed as a result of research and trial and error. Social behavior on these platforms is studied resulting in data and statistics that help us understand these crowds more accurately. Also, with this data information is created to know more about what these platforms are and what their purpose is. Being such a powerful tool to communicate, it has gained huge importance for both individuals and brands. Let’s get into the details of how these networks and marketing for the same are important… Why is social media marketing important Humans are social animals. Communication is and has been a necessity for us. Communication has existed in three forms, verbal, non-verbal and oral. A business needs to communicate its vision, its products, and its offerings to the general public not only for sales to happen, but also to invite people to work for them. If there is no communication, the business crumbles. Fast forward to 2019, communication in these three forms has evolved drastically, with the development of technology and the heaps of knowledge and information gained by humans over decades.

Social Media Marketing is the art and science of building an influential personality for a brand on social networking platforms on the internet by posting relevant and brilliant content and communicating with audiences on behalf of the brand. The reason why SMM is art is that ideas for the same are derived by allowing the mind to get creative and explorative. Various minds in a social media marketing agency can come up with hundreds of ideas and implement them in even more ways. One thought leads to another, making this art so diverse and limitless. Also, marketing on these networks can also be called a science. The reason being that it’s an organized body of knowledge. Various concepts, rules, etc. have been formed as a result of research and trial and error. Social behavior on these platforms is studied resulting in data and statistics that help us understand these crowds more accurately. Also, with this data information is created to know more about what these platforms are and what their purpose is. Being such a powerful tool to communicate, it has gained huge importance for both individuals and brands. Let’s get into the details of how these networks and marketing for the same are important…

Best SEO Agency in Mumbai What is SEO: SEO stands for search engine optimization. It is the practice of making your website Search-engine friendly by optimizing its content such that it is more visible in a search result, which results in more quantity of incoming traffic and improved quality. These practices attract organic traffic that is traffic that you haven’t paid for. SEO is a science where people’s quest for knowledge is answered in a way that search engines or web crawlers like Google, Bing, etc. can find and display to the relevant user. SEO finds various words and phrases, or “keywords” that are relevant to the information and nature of your website and injects those keywords into your content. This science is constantly evolving, with new technology, new trends, and people’s changing taste. There are two parts to the optimization process, let’s take a look at them in detail… The two parts of SEO: On-Page SEO The on-page side of this science optimizes the content of your website such that your pages get along with the algorithm and rank better in the search engine results. Various parts of the web-page such as the title tags, heading tags, etc. shall include the keywords so that they rank better in the findings of the web crawlers. In this part of SEO, we have more control over the content we put up on the portal. Hence, we make sure we are inserting relevant keywords in various parts of the website that are important to the web crawler such as headings, titles, alt text to images, URL and of course the content of the pages. Also, we optimize the performance of the page so that the site is more favorable.

What is Advertising: Advertising is a method of directly persuading potential customers or clients to buy products with the help of messages, audio and visuals. Advertising is openly paid for. Organizations pay directly for one or various channels to communicate their products to the people. It is a communication method that is direct. Advertisers target the audiences according to the product and show them advertisements. Though advertising has existed for decades, it is important both for digital and traditional marketing. This is because it is constantly evolving. New platforms on the internet are using advertisements as their revenue stream. Also, in today’s times, advertising is done using all types of media, be it audio, video, graphics, text or a combination of all these. Radio channels, social media, television, video streaming sites, etc. are used to air advertisements. Advertising is done by every organization on this planet, be it co-operative society, non-profit organizations, political parties or businesses. It is used by organizations as well as individuals such as artists, teachers, etc. to communicate their branding and products directly to their potential or existing customers.

Best Web Design Company Even if the popular saying — ‘Never judge a book by its cover’ – may hold true, getting the first impression right is important to every business. While web design is the term used to describe the process of creating a website. The interface, usability, backend and, finally, the design all these elements come together to create an effective showcase for your company and products online. Be it an online store or portal for hardware components, a website for an HR consultancy or a social enterprise showcasing its messages – we are equipped to find a voice that is best suited to your audience and stakeholders. Our team comprises of technical experts, design professionals and content specialists who work together to develop the best platform for your business needs.

Best Website Development Company Web development is a larger umbrella under which the elements of web design and content development fall. For successful delivery of your website on a handheld device or a desktop screen of your customer, there are several factors beyond design that needs to be taken care of during development. Is the storage space of your server good enough? Is the data secure? Are people able to transact safely through our website? Can it take high levels of traffic without slowing down? Does the coding allow for quick changes? Which is the best platform to build your site on? These are just some of the questions that our team of experienced and specialized web developers will be able to answer for you. Web development is predominantly, split into two parts – developing the portal and testing of the website. Developing the portal This includes deciding the architecture of the website – deciding the order in which information will be showcased, designing the interface, server side coding which impacts the functionality of the site as well as the back-end systems. Additionally, deciding the scripting language such as Ruby, PHP, Python and so on, securing the server through the use of appropriate technologies, and creating CMS for the website also come under the gamut of web development.

Top Branding Company in Mumbai We work with businesses in creating a brand and a voice that stands out from the rest. We offer strategic branding solutions. Our team follows the school of New Design Thinking. In our designs we make sure every stroke speaks, every dot has a purpose and every brush gives a meaning to the brand story. We back our art with science. Science that empowers our brand communication and strategy. Brand research We ensure there is a good amount of research done on market, competition and target audience. A well-devised questionnaire captures information which turns in to Brand Strategy Branding is a scientific exercise – numbers rule the roost as far as tenets of branding go. Thus the research conducted throws up a lot of answers that any brand seeks. How do they view the company, where does the idea fit into their scheme of things, positioning of the brand, philosophy and culture of the brand – these are some of the aspects we cover in our strategy process.

Content Writing Services If you have a story that you want it to be told creatively, we have the best people for it.Brands, today, are more about a story and narrative than a brick-and-mortar production. In today’s times people do not fall for products or ideas – they fall for stories, stories that they can relate with. Some of the content writing services we undertake are listed below: Website content We are equipped to devise a content strategy for websites, and thereafter create content to match the strategy. Content, thus produced, is then optimized with the right keywords for better search results. Marketing content The content team works with the branding and marketing team to understand/create communication that would go out on all digital platforms.

Email marketing has been known to beat PPC and also outperform SEO and content marketing services as well, when it comes to return on investment. According to research, there are more than 200 billion emails that are sent out daily, and this figure has reached a whopping 246 billion daily emails this year! We at Digitactix are here to help you with email marketing – from automation to increasing customer engagement and ultimately reach and beat your business goals.We begin by understanding the objective of your email marketing campaign and your target audience STRATEGIZING Every process needs a strategy and works best when backed with a strategy.The three things to get your Email Marketing right begins with the objective of the email, the quality of database and the target audience. MANAGING YOUR EMAIL LISTS Using your current email data, we will break down the email marketing lists as per the objectives and the target audience. We create different email list for different database. For example, visitors who haven’t visited the site/app in the last 15 days. Visitors who have items added to cart but have not made the purchase and so on.

At Digitactix, we offer our clients a comprehensive, fleshed-out, thought-through plan which is comprehensive as well. Our services include researching, ideating and creating winning content for all marketing collateral – editorials, videos, blogs, ads, etc. Become the go-to-source for information and leave your competition miles behind! Our content marketing services include but are not limited to: Blogs Social Media Creatives Infographic content Guides Whitepapers Our team’s main aim is to help you create a content marketing strategy that is closely aligned with both your company’s marketing as well as your customer’s needs. The key to the right kind of content marketing is to first begin by understanding your goals, and that is the reason why we have a process in place for content marketing. Our content marketing services are based on five easy and simple steps – the first of which is research.

Media Planning and Buying The wide world of internet has time and again proved to be a beneficial marketing avenue. Never has there been a platform that provides you with so much flexibility for advertisers and consumers alike – in terms of targeting and timing, as well as the way customers are segmented. Now consumers are able to interact with other verticals allowing advertisers to market their products and services leading to better exposure. The contact rates and the conversion rates of the online media platforms have now achieved unmatched efficiency in terms of targeting the right audience. All these factors have now made the online media the most sought after marketing medium. We at Digitactix provide customized media planning services, built to match your needs. How Does Digitactix Help In Media Planning? When you know your way around media planning, it is a huge advantage when it comes to participating in today’s market. Although this is the case, not every company has the time to utilize the digital tools to their fullest potential.