Digital Marketing Boy Andheri East, Mumbai, Maharashtra

Several businesses use paid search ads and every marketer should have a basic understanding of pay per click (ppc). Proper implementation of ppc (falls under search engine marketing) can help you to achieve quality leads. In ppc, an advertiser must pay for the clicks or impressions of ads. You can expect a good return on investment from your ppc campaigns if you create user-friendly web pages. Pay per click advertising is commonly used on search engines (google, bing) and social media platforms (facebook, twitter). Your ppc ads can be observed before and to the right of the organic search results. Pay per click can help you to rank for competitive keywords, improve brand awareness and advertise your marketing initiative.

Every digital marketer should know the following factors that google search engine looks at when ranking web pages in the year 2020: 1. Domain age: a factor that does not trigger any part of the search engine algorithm. The ranking of an older domain is mainly influenced by content and backlinks. Thus, domain age is not that important. 2. Top-level domain extension (country): considering this factor helps your website to rank for one country but limits the ability to rank globally. 3. Title tag keyword: including a relevant keyword in title tag is always an important on-page seo factor. 4. Length of web page content: the content length of your web page correlates with the search engine ranking page (serp) position. A web page content with more words is preferred in search engine algorithms as compared to short-form content. 5. Heading tag keyword: you can consider h1 tag (known as second title tag) as a relevant signal. 6. The density of keywords: google search engine uses keyword density to analyze the topic of a web page. Be sure that you do not stuff keywords into your content. 7. Latent semantic indexing (lsi): lsi acts as a quality signal of web page content and helps google search engine to distinguish between the words with more than one meaning. 8. Web page loading speed: spiders of search engines analyze the html code of your web page to estimate its loading speed. Both search engines ‘bing’ and ‘google’ use page speed as a ranking factor.

You should always consider content marketing strategy for a successful online business. Create content regularly for brand awareness, growth in organic traffic and more sales. Every seo expert needs to share created content across various channels of world wide web. Content can be made available in several formats such as graphs, text, pdf, podcasts, slideshows, images, videos, audios and more. Benefits of content marketing are the increase in website user engagement, improvement in keywords rankings and getting targeted traffic from search engines and social media. Following are content marketing tips for you to improve the visibility of your website in an online market: a. Content marketing plan: your content marketing campaign can be successful if you set up a good plan. Blogging is an effective method of content marketing and digital marketing boy suggests you use the same. A digital marketer should create a well-constructed plan that includes content optimization for seo, blog set up, publishing and sharing content regularly. b. Publish original content: make sure that your content is useful, relevant, informative, searchable and unique. This will help you to improve your online presence and drive more traffic to your web pages. c. Write for website visitors: your published content should be engaging for website visitors and optimized as per the search engine guidelines. The best method is to write content for users and then optimize it for seo. d. Relevant topic for content: always check the category of the topic once you are ready to publish the content on your website. For instance, you should not publish a post about sports if you are running a financial blog. e. Publish content regularly: create a content publishing schedule for the provision of up to date and accurate content to your audience. New content attracts search engines to crawl your web pages, get more traffic from social media and engage your returning visitors.