Digiting Bandra East, Mumbai, Maharashtra

The best way to let customers to choose you over your competitors is availability of goods or services whenever they want. Part that let your goods or services available for your customer even though you are not, is your business website. After creating website you want your audience to visit and spend time on it instead of hitting back. So your website should be user friendly. The major elements that make your website user friendly are content, images, speed, relevancy, up-to-date blogs or news etc.

The vast amount of internet users are active on social media. So it is important for a brand to be available on social media such as Facebook, Instagram, linked in, twitter etc. It will enable your customer to reach you at real time. Promoting your business organically (freely) on social media is Social Media Optimization(SMO). This can be done by sharing a brand posters, website link, ads etc. on social media accounts or groups. Sharing your ads on groups will definitely expand your reach. Hence, SMO is proven to be a good marketing strategy.

The vast amount of internet users are active on social media. So it is important for a brand to be available on social media such as Facebook, Instagram, linked in, twitter etc. It will enable your customer to reach you at real time. Promoting your business organically (freely) on social media is Social Media Optimization(SMO). This can be done by sharing a brand posters, website link, ads etc. on social media accounts or groups. Sharing your ads on groups will definitely expand your reach. Hence, SMO is proven to be a good marketing strategy.

The population on social media makes it a best platform for marketing your brand or business. Marketing your business by paying some amount of charges i.e. paid marketing on social media is called Social media marketing (SMM). This can be carried out by creating and managing your business page on every social media platform. Proper management of business page is essential to hold and increase your followers. In SMM, you can display your ads apart from your followers depending upon the charges your are ready to pay.

It is mandatory for a website to be available on first page as rarely traffic proceed to second page because they got there answers to the query on first page. Search Engine Optimization (SEO) is a practice of ranking website organically by increasing your website quality and traffic. There are various factor on behalf of which google rank your website. Some fundamental and essential factors that help you to rank your website are user interface (which include text visibility, comprehensibility, text format, color scheme etc.), speed, relevancy, content length, page name, keyword etc.

Search Engine Marketing (SEM) is methodology to rank your website on Google’s first page. Here you will pay some charges to google for ranking your website.. Here strategy is; The higher you pay, top most location you’ll get. Google will not only rank your website based on the charges you are paying but also the website’s quality score. Quality score depends on various factors such as CTR (Click Through Rate), relevancy of keyword, relevancy of content and most importantly quality of your landing page.

What makes any business identifiable and recognizable? The money it makes? NO. Services it provides? NO. The most important part for business to become a brand is its LOGO. A company having a logo is considered to be more professional. Logo adds a value to your business even if it simple as the company name in a proper form and color scheme. An eye catching logo on your website and social media can be responsible for maximizing your reach.

When user query a term, google will search for ads in database than display relevant ads depending upon the keywords present in query. These ads are shown on top & bottom part of the google page or on other websites. These ads are run using advertising platform, Google AdWords. Using Google AdWords you can run display ads, video ads, shopping ads, Search ads, app promotion ads or can drive traffic to your website. To create ads on AdWords you have to pay charges. Depending on bidding google will decide where and when your ads will display.

The activity of sending bulk of advertising messages through email to targeted group of people is called email marketing. Personalize mails plays a vital role in converting your audience into customer. Email marketing is mostly use while re-marketing or followups. This marketing strategy amplifies the relationship with customer and encourages the customer to take your services or buy your product.

Content marketing is a strategy of creating and distributing valuable, relevant, and consistent content to attract and hold the audience. Your content only has a power to drive your audience into profitable customer. Hence, content is called king in digital marketing. You content must be powerful enough to attract and influence audience such that your customer should not think of your competitors. Your content can be present in plain text, image or info graphics or video as desired.