The Brand Salon Dadar, Mumbai, Maharashtra

This six-month master course is designed by our industry expert faculty for individuals preparing to take the plunge into the digital marketing industry. This course is structured to give you with hands on training in advanced digital marketing techniques. By the end of the course you will learn how to implement different advanced techniques in a digital marketing strategy.

This is a four-month diploma program in Digital Marketing specifically designed by our industry expert faculty to focus on the changing trends and best practices in Digital marketing. The course is structured to give you practical training on how to create novel digital marketing strategies and use them to gain competitive advantage in your niche of market.

Social media marketing has become vital in the every-day life not only for individuals but also for businesses. With various social media platforms available today, it is important to market your business on the right platforms, in a way that would contribute to the branding and revenue of the company. Digital marketing is incomplete without social media marketing and an advanced course prepares one to play on these platforms to win the race.

Pay Per Click campaigns on prominent search engines gives immediate results and reflects on the ROI sooner than the other digital marketing techniques. PPC helps in enhancing the visibility of your website on search engines. In this course you will learn how to successfully administer Google Ad words campaigns in order to get maximum results. This course will help you to get underperforming campaigns up to speed or to garner maximum out of your existing campaign budget.

Google Analytics is a web analysis tool that helps in measuring the performance of a website using various metrics. There has been a drastic increase in demand for web analysts over the past few years, due to the boom in the E-commerce industry. Google Analytics is a popular tool used by MNCs and SMEs alike to analyze their websites.

Email marketing has been the favorite of marketers due to the high conversion rate it provides. It can bring magical traffic to the website and is hence regarded imperative for marketers to be knowledgeable about the technique. You will learn how to run permission-based email marketing campaigns effectively for an increased traffic on your website.

Content is not the king, but the kingdom itself. Almost every digital marketing technique has content in the center point. This course is suitable for digital marketers who will plan, execute and analyze content and for writers who wish to explore the newest horizon in writing.

Affiliate marketing has gained its place as a discipline within digital marketing, over the past few years. The course will cover the basics of Affiliate marketing and will delve deep into the dynamics of marketing in terms of affiliate—publisher website, and the merchant—advertiser website. You will be taken through the benefits of Affiliate marketing and how it works in the real world.

Mobile marketing has become a part and parcel of Digital marketing. This makes it a fast growing discipline within digital marketing. This course will help you master the skills required to be a successful mobile marketer. Industry experts will share the tricks of the trade that are important for one to become a steadfast mobile marketing specialist.

The course will delve into the digital media landscape; it is designed for fresher’s as well as professionals who have had some experience in digital or traditional media buying and planning. It covers all aspects from how to create a communication brief to planning and implementation.