Pay Per Click (PPC)
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Pay per click (PPC) advertising is an advertising system where the advertiser only pays for each click on their advert. Hence, pay per click. PPC advertising continues to evolve and formats available range from simple text adverts through to Flash banners and even video adverts. PPC advertising revolutionized the online advertising industry. In short, PPC is big business! Benefits of PPC: - Immediate search visibility - Maximize ROAS(Return On Ad Spend) - Reinforce Branding - Re-marketing - Local to Global Exposure