Amura Marketing Technologies Balewadi, Pune, Maharashtra

“Amura” (a-moo-r-uh), which means ‘Intelligence’ in Sanskrit, was founded in January 2010 and is today one of India’s leading digital marketing company for sectors like Real Estate, BFSI, Education, among others. The company is headquartered in Pune with offices across Mumbai, Delhi, Bengaluru . Amura is founded by technology graduates from College Of Engineering, Pune (COEP) - Vikram Kotnis, Ketan Sabnis, Vinayak Katkar, Pratik Rokade and Kiran Narasareddy.
With a technologically strong founding team, Amura is among the few data-driven marketing companies and has seen a 200% growth year on year since its inception. Amura's flagship product is an end-to-end marketing and sales automation platform titled 'Sell.Do', which tracks consumer decision journey right from first ad impression to actual product sale. Moving the focus to digital marketing and sales/marketing automation, Amura has been instrumental in disrupting the real estate marketing scene in India.
Amura currently services well-known real estate players like Ahuja Constructions, Amanora Park Town, Ansal Housing, Coldwell Banker India, Gera Developments, K Raheja Corp, Kolte-Patil Developers Ltd., Oberoi Realty, Piramal Realty, Shapoorji Pallonji Real Estate, Sobha Developers, Wave Group,
XRBIA Developers, to name a few. We also serve sales & performance focussed clients in sectors like BFSI, Education and Automotive apart from supporting business transformation for Small & Medium Enterprises.
Amura has forward-looking plans to launch World’s first Real Estate DMP – Data Management Platform, along with other exciting products in the FY 2015-16. The company also aspires to cater to Tier II cities where the demand for digital marketing is growing visibly. A strategy to tap the real estate companies in the SME segment is also on the anvil thereby enabling them to build better and global brands and sell competitively.
The company regularly shares insights on market trends, consumer behaviour patterns and real estate demand-supply from the aegis of its real estate advisory called, Amura Advisory, which is a research wing of the company dedicated to delivering the most comprehensive real estate research reports.
Amura's platform Sell.Do, helps automate and connect data from various sources - ad campaigns, user analytics, A/B Testing, CRM, mobile, social, website - allowing marketers to draw real-time insights, strategize, conceptualise and implement high-impact campaigns within hours. Recently, we completed an API-level integration with third-party product listing portals, and launched an entire Post Sales Module for our sales automation platform, Sell.Do. We will be coming up with further product releases by end of this year that will enable users to manage creative development, swift & automated website creation, and enhanced content planning & management, thus reducing user involvement and improving ROI.