Chameleon Creations Sasthamangalam, Thiruvananthapuram, Kerala

Successful branding is finding opportunities that are less coloured A brand communicates the values, message, and personality. Strong brands have built big audiences by inspiring strong emotive motives. We at Chameleon can help you to identify the values that make your brand special and ensure you communicate them louder and clearer.

The new media, the internet, has handed out a new band of personal communication for brand acceptability. It is very more than an add up. It is the necessity to catch netizens all over the way.

Partnering to promoting it. Not just by things, but by Turbo thinking Brand promotion is not just building up audience by means of creative visual impacts of compelling brand talks. It takes up-close care, non-stop overseeing and above all being the first to spot out the rather invisible opportunities. The corporate objectives and key messages look dull on paper – but with a bit of insight and magic, they become a living, breathing brand. At Chameleon we are experts in filtering out the corporate jargon and distilling your brand essence.

Marketing communication is pivotal for any brand to succeed. When it comes to marcom we implement a three-phased approach. And we would like to call it 3V: Value it, Vary it and Viral it. Value it Marketing communication has everything to do with creating situations – verbal, non verbal, visual, non visual – that get a lot of audiences. We live in time where attention is the hardest thing to get. So we start from there: How we can get it? Are the materials, channels and methods are apt enough for it? How can we avoid unnecessary efforts and money and save them to something effective. For instance, choosing print media over online in branding local is effective, but what about promoting FB page for the local community. Vary it Break the rules. Test the untested. Be innovative. Sometimes our past success is our strongest resistance to future successes. How to neglect our current holdings and hold onto the next one? Think: Britannica Encyclopedia was Google of the past generation. No brand is safe without “vary it” factor. Viral it Break the rules. Test the untested. Be innovative. Sometimes our past success is our strongest resistance to future successes. How to neglect our current holdings and hold onto the next one? Think: Britannica Encyclopedia was Google of the past generation. No brand is safe without “vary it” factor.